Vanta and Drata spend ~$600k a month to own your category. You don't need to match them to win.
Giovahnna, you're being outspent. No question. But your creative is already sharper than most of the category, and you don't need a $300k/month war chest to win here. Here's how Commugen can pull demos out of the same auction as Vanta and Drata, for a fraction of the spend.
You're outspent. You don't have to be outperformed.
Commugen runs genuinely good ads. Polished, executive-quote creatives aimed squarely at CISOs and GRC leaders. That's the hard part, and you've already done it. What's missing is a smarter allocation of spend: the right keywords, the right bidding strategy, and the creative rotation to compound the work you've already made.
You don't need their budget. You need a plan that beats them on the terms that convert.
Outspent, yes. Out-executed, no.
The category leaders throw money at the problem. Commugen doesn't have to. With the right keyword focus, bid strategy and creative rotation, a fraction of their budget can win the clicks that actually turn into demos.
You do not need $300k a month to win this category. Vanta spends ~$315k across 1,839 keywords. Drata spends ~$282k. Most of that budget is chasing broad, top-of-funnel traffic that never books a demo. Commugen only needs the slice that converts.
A focused $8k–$15k a month, aimed at high-intent terms like "compliance automation tool" and "risk management software", with the creative you already make, can pull qualified CISO demos out of the exact same auction. You outperform on efficiency, not on budget.
A crowded auction, with plenty of room to win smart.
Every serious GRC platform is pouring six figures a month into your buyers' searches. That noise is exactly why a tighter, sharper program can carve out share without matching their budgets.
Six GRC vendors each spending $100k–$315k a month on your keywords. Matching them isn't the play. Out-executing them on the highest- intent slice is. Better targeting beats bigger budgets.
What Vanta is actually running.
Three live examples from the Google Ads Transparency Center. Vanta's compliance ads, each a different angle and offer, running continuously.
- Multiple product angles running at once: SOC 2, ISO 27001 certification, and third-party/vendor risk. Never one generic message.
- Heavy social proof baked into the ad copy: "Over 10,000 companies trust Vanta."
- Outcome-led headlines ("Get audit-ready in weeks", "Compliance & Risk Management"), not brand-led.
- Continuous rotation. Roughly 3,000 creatives cycling across search, display and YouTube.
Vanta cycles through ~3,000 distinct creatives at enormous cost. Commugen doesn't need 3,000. It needs the right 30.
Focus the spend on the highest-intent keywords, rotate a tight set of angle-tested creatives, and Commugen can pull qualified demos out of the same auction, for a fraction of what the category leaders pay per click.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the keyword gaps vs Vanta, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Giovahnna?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to close the gap on Vanta, backed by our 90-Day Paid Pipeline Sprint guarantee.